Violet swings like jazz in full bloom

As the Art Director and Brand Designer, I was responsible for developing the entire visual identity of the jazz festival. I created the concept from scratch, focusing on abstract interpretations of musical instruments as the core visual language. These graphic forms became a central storytelling device – bold, rhythmic, and expressive – reflecting the improvisational essence of jazz itself. Working closely with a team of designers and organizers, I brought this vision to life by creating a complete set of assets across digital and print, including social media, the website, posters, and merchandise. This project allowed me to merge a distinctive visual style with a cohesive brand narrative, crafting an atmosphere that was both experimental and emotionally resonant.