KAWA Illustration

For this project, I was responsible for the complete packaging design of Brazil Red Ruby – a specialty coffee product targeting the contemporary café and retail market. My scope included conceptual development, visual identity integration, and execution of original illustrations featured on the packaging.

The design approach combined minimalistic structure with expressive, hand-drawn illustrations to convey the coffee’s unique tasting profile and origin story. Using bold, vivid colours contrasted with detailed pen-style drawings, I aimed to create an eye-catching visual language that would stand out on the shelf while maintaining elegance and clarity.

Key responsibilities:

• Developed packaging concept aligning with brand strategy and target audience.

• Created bespoke illustrations reflecting the sensory notes and origin of the coffee.

• Designed the full layout, typography system, and colour palette for the packaging.

• Collaborated with marketing and production teams to ensure feasibility and consistency across print materials.

This project allowed me to merge my passion for illustration with strategic package design, resulting in a product that communicates both authenticity and a refined aesthetic in line with specialty coffee culture.