For NUDA, I was responsible for the complete concept execution, creating a cohesive visual language that captures the brand’s philosophy of timeless minimalism and understated luxury. I developed the logo design, packaging, and overall brand identity, ensuring clarity, softness, and elegance across all touchpoints. Additionally, I designed the website interface, focusing on a clean, editorial aesthetic with intuitive navigation that enhances the user experience. This project allowed me to combine strategic thinking with refined visual storytelling, resulting in a brand that feels honest, transparent, and quietly confident.