For NUDA, I led the complete concept development and execution, creating a cohesive brand identity that translates the brand’s philosophy of timeless minimalism and understated luxury into a clear and scalable visual system. My role covered logo design, packaging, overall brand identity, and website UI, with a focus on clarity, softness, and contemporary elegance across all touchpoints.

As part of the project, I developed a complete CI guide, available for review, defining the core rules of the identity across typography, colour, composition, imagery, and brand application. It was designed as a strategic framework to ensure consistency and support long-term growth.

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I also integrated AI-driven visuals as part of the brand world, using them as an efficient and forward-looking solution for start-up content creation. This approach made it possible to build a premium and visually consistent image language while minimising production complexity at an early stage. The result is a brand that combines strategic clarity with refined visual storytelling and feels honest, modern, and quietly confident.