For this campaign, I worked as the Art Director, developing the overall style, concept, and visual direction. All content and product images – including the models – were created using Midjourney AI and Sora. I led the entire creative process, from ideation and aesthetic research to detailed prompt writing and refinement in Midjourney, ensuring a consistent, realistic, and aspirational visual language aligned with the brand’s identity. The clean, fashion-forward logo embodies simplicity and contemporary elegance. Pardon was developed as part of my graphic design journey.